Meeting with Mike Hines

On November 7th, TutoTOONS organized a meet up with Mike Hines from Amazon. Lithuanian game developers gathered in Vilnius to learn how to monetize apps better, what the top 50 apps do differently than others and how to engage players with in-app purchases. Those who could not attend the event can get a copy of Mike’s presentation here. One of our favorite quotes from Mike - “Don’t make your customers do math.” Thank you everyone who joined us. Thank you, Mike, for your time and insights. We all had a very interesting and productive evening. :)

Meet and Learn from Mike Hines

Meet and learn from Mike Hines (Amazon), the new best friend of TutoTOONS! :) We’re organising a meet-up with Mike on November 7th at ISM Innobase (Arklių Str. 18 Vilnius), 19:00. RSVP and invite your friends game developers!  Topics that Mike will cover: What the Top 50 Apps Do With In App Purchasing That the Rest of Us Don’t Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW the top 50 did differently (Retention data, session length data, units sold and price data) and WHAT they did differently to get those results. It turns out there are a handful of things that most of the top 50 do that other games don’t do. We’ll share that actionable data with you in this session. Is This Really All There Is? More Ways to Monetize We’ve all heard of premium, freemium and ad-supported monetization models, but is that really all there is? No, there are more ways to monetize your app than just those three choices. Is your app using all of the available monetization mechanics? In this presentation, Amazon reviews additional ways you can monetize your app both inside and outside of the app itself, including Amazon Underground. Most of these monetization options will work in conjunction with other established monetization mechanics regardless of whether your app targets iOS, Android, or Windows Mobile devices. Short Bio  Mike Hines is a recovering serial entrepreneur, and is currently a Developer Evangelist for the Amazon Appstore. An advocate for getting more developers over the app poverty line, Mike is on a continuing mission to find out and share what currently is and isn’t working in mobile app monetization, and to identify trends that shape the industry. Mike will be happy to take questions on just about any mobile app topic. Join us on Monday!