#SWITCH! 2016

On September 8th, TutoTOONS Lead Artist Modestas Povilaitis shared his insights on why kids like very sparkly and colorful images at #SWITCH!, the biggest ICT and entrepreneurship event in the Baltics.

Why do we have different tastes in art? Why little girls like pink color and sparkles? And what does it have to do with our brain? These are just a few of the questions that Modestas attempted to answer in his presentation The Power of Pink, explaining the processes of early learning and helping to understand how a creator should relate to the target audience. Stay tuned for more – we plan to share the speech on our blog together with some artistic insights for game creators.

We’d like to give a big shout-out to #SWITCH! team – thank you for this exciting opportunity to contribute to the event and share our knowledge! Another thanks goes to Copictures for the nice photos! 🙂